Santa’s the star of Amherst’s parade

Laurie Hamame | Amherst News-Times
Luke Butkowski asked Santa for Roblox. His favorite part about Christmas is being with his family. For more photos from the event, see the Dec. 13 edition of the Amherst News-Times!


“Are you cold? Because I’m not!” Santa Claus chuckled, standing above a crowd of bundled-up Amherst residents, the 23-degree temperature no match for his home at the North Pole.

The Clauses arrived downtown Friday night for Miracle on Main Street and the ceremonial lighting of the Christmas tree in front of city hall.

A lot of fairy dust and good reindeer made for smooth travel, Santa said.

One the count of three, candy canes, string lights, and star ornaments glowed brightly against the night sky.

A parade wound down Park Avenue to South Main Street, putting smiles on children’s faces as they ran to hug Elsa and Anna from Disney’s “Frozen” and waved hello to the Grinch, who promised not to ruin Christmas this year.

The Madrigals of Steele High School ended the celebration by leading the community in a sing-along.

After the parade and tree lighting, kids and parents rushed to the Main Street Community Center to drink hot cocoa, make crafts, watch a traditional model train make its rounds, and most importantly meet the man in red himself.

Santa shared a message to all the little boys and girls of Amherst: “Go to bed earlier and listen to your parents.”

“And don’t wake up too early on Christmas day,” Mrs. Claus added with a wink.